Why should you reach out to your clients via SMS marketing? Every day, social media apps, Facebook, Twitter, and email inundate your customers with marketing messages. Yet, your consumers use SMS messaging when they need to contact a friend, coworker, or member of their family right away.
1. SMS marketing is extremely targeted
When a customer’s relationship with their phone and their relationship with your business is based on consent, it may be a potent tool for marketing and providing customer service. Surveys have shown that the majority of consumers are genuinely receptive to connecting with businesses via SMS, much like they do with their family and friends. With their consent, you can make money from this devoted audience.
Nonetheless, it’s crucial to use caution when deciding how frequently to communicate. Nobody wants a barrage of spam SMS on their phone. As a best practice, remember that sending your consumer more than 2-4 texts per month could irritate them. You are certain to connect with the customer if your offer is pertinent and customized for them. Also, you can send a mass text to a larger audience with a compelling coupon or deal.
2. SMS Marketing Outperforms Other Marketing
SMS text messages are much more immediate than emails, Facebook notifications, and app push notifications. SMS messaging has been the most common mode of communication for more than ten years. In contrast, when it comes to email marketing, most customers reserve their primary email account for friends, family, and coworkers and provide firms with a secondary spam or marketing email address instead. Most users will only infrequently or once a week check that additional email account. Email falls terribly short when used as a marketing channel to generate business traffic or instill a feeling of urgency in the consumer.
3. Text Message Marketing is Straightforward and Brief
Businesses have an easy way to engage with customers thanks to SMS marketing. Sending an SMS is the simplest form of communication. For marketers, meanwhile, the difficulty is to be able to conduct an interesting dialogue when confined to roughly 160 characters at a time. SMS text messages promoting new products, sneak peeks at sales, or including incentive competitions are excellent ways to keep customers interested in your business.
Remembering to put your company’s keyword and shortcode on your direct mail, email, website, and social media pages is one of the keys to success. This is a tried-and-true method of getting customers to sign up for your SMS marketing campaigns.
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